Privacy Policy

Last updated: December 2024

SIA ANREX (brand: LovelyRiga) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information.

1. Information We Collect

Personal Information

When you book our services, we collect:

• Name and contact information (email, phone number)
• Country of residence
• Accommodation details (for pickup services)
• Payment information
• Special requests or dietary requirements

Automatically Collected Information

When you visit our website, we automatically collect:

• IP address and browser type
• Pages visited and time spent
• Referring website
• Device information

2. How We Use Your Information

We use your information to:

• Process and confirm your bookings
• Provide customer support
• Send booking confirmations and reminders
• Improve our services
• Comply with legal obligations

3. Data Sharing

We may share your information with:

• Activity providers and guides (as necessary to deliver services)
• Payment processors (Stripe, PayPal)
• Third-party platforms (Viator) if you book through them

We do not sell your personal information to third parties.

4. Data Security

We implement appropriate security measures to protect your personal information, including:

• SSL encryption for all data transmission
• Secure payment processing
• Limited access to personal data

5. Your Rights (GDPR)

Under the General Data Protection Regulation (GDPR), you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Object to data processing
• Data portability

To exercise these rights, contact us via our website or email.

6. Cookies

Our website uses cookies to:

• Remember your preferences
• Analyze website traffic (Google Analytics)
• Improve user experience

You can control cookies through your browser settings.

7. Data Retention

We retain your personal data for:

• Booking records: 7 years (for legal and accounting purposes)
• Marketing preferences: Until you unsubscribe
• Website analytics: 26 months

8. Children’s Privacy

Our services are not directed to children under 18. We do not knowingly collect personal information from minors without parental consent.

9. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated revision date.

10. Contact Us

For privacy-related questions or to exercise your rights, contact us:

• Via our website contact form
• Via WhatsApp
• Email: [Your contact email]

Data Controller: SIA ANREX, Latvia